• The Evolution of Advertising: From Stone Carving to the Old Spice Guy

    The Evolution of Advertising: From Stone Carving to the Old Spice Guy In 2011, online advertising has beaten out print and radio as the number two place ad dollars are spent. But how did it come to be that way? Four thousand years ago Ancient Egyptians invented advertising by carving public notices in steel. Fast forward to the present day, and in-text online ads, Facebook Like-driven campaigns and viral commercials, such as the Old Spice Guy, are common form....  Read more »

    The Anatomy of a perfect Website

    The Anatomy of a perfect Website Websites need a formula – a vivid blueprint that painstakingly weaves technicality, design and detail into something iconic and memorable. Without it, most wouldn’t function for more than a moment and they certainly wouldn’t impress. You may have navigation and usability down, but in today’s fast paced climate you’ll crash and burn without social media. What about SEO, where would it be without co...  Read more »

    Thoppukaranam (alias) Super Brain Yoga

    Thoppukaranam (alias) Super Brain Yoga Thoppukaranam is a traditional practice in Indian Schools, accepted from Gurukula system of education right from Sannipani Ashram(Sri Krishna's time) to make the child sit and stand catching both the ears with hands crossing each other symbolising punishment for lethargy, laziness and not memorizing or grasping and to improve brain power etc. Though it has degenerated into a punishment, the reason...  Read more »

    Evolution of corporate brand logo

    Evolution of corporate brand logo Have you ever wondered how the first Apple logo looked 30 years back? Did you know Volkswagen was Hitler’s idea? Or how the IBM logo changes over the time? Or where the Mercedes-Benz Brand And The Three-Pointed Star logo came from?...  Read more »